Diff’rnt Strokes Pools is truly a family business, owned and operated by husband and wife team Donovan and Nicole LaLuna. With backgrounds in customer service and sales, they made a career shift into the pool industry to carry forward the legacy of an iconic local landmark in Yorktown Heights, a stone building with an above ground pool that generations of families recognize.

Donovan balances his professional career with managing the overall growth and direction of the business, while Nicole oversees the day to day operations, ensuring every customer who walks through the doors receives knowledgeable, friendly service. Together, they are organized, driven, and passionate problem solvers who believe in honesty, responsibility, and the power of community.

Their roots run deep in the area. Donovan was raised in Putnam County, and Nicole in Westchester County, and today they are raising their four children locally, enjoying weekends on the lake, family time, and cheering on their kids at sporting events. Their vision is simple: to grow Diff’rnt Strokes Pools into the go-to, trusted pool partner for families across Westchester and Putnam. From retail and installations to openings, closings, and full maintenance packages, they remain committed to keeping pools clear, safe, and fun for the community they love.